gijs.kakebeeke got their new product packaging by running a design contest:
Briefing for a Generic Swiss Premium Packaging design, Tasty Swiss
Check out gijs.kakebeeke's Product packaging contest…
Food & Drink
We are a Swiss manufacturing company of premium biscuits. With a distinctive design of the biscuits, the use of the finest SWISS rawmaterials and a great family story we have recently endevoured the Britisch market. Target group: gifting, families, A Fancy label under the brand Swiss Choice that we can use for multiple purposes and use for potential other retailers in Europe.
What's your vision?
The design need to be flexible and need to be used for different Packagingformats (in a seperate sticker, printed on foil or carton). - a Fancy brand name: Swiss Choice - background design needs to be authentic, convincing, and explain the Swiss story in a simple and direct manner. Without being old fashioned.
benchmarks: http://www.bonne-maman.com/home-produit.html#/produits http://www.elsastory.com/ Packaging: Standard 100g Carton Packaging, Consumer/Market focus: Rotation is key within retail and thus within our category. The biscuits Packaging (within the frame work of the defined packaging dimensions) need to stand out in the crowd... The aim is to focus on the Gifting and the Consumption at home moment. Must do ́s & dont’s - Product picture on the front of the packaging - Strong Swissness reference, but without the old fashioned mountains, cows suggesting milk, swiss chocolate, are good examples. - Not a Black packaging, most Premium Private labels are black. - It needs to be authentic, and can be a little retro - Keep it fresh, light and premium (see attached some succesfull alternatives in the market). Deliverables: - 3 packshot, designs (preferably in 3d) in HR files , and PDF bestand HR Pictures of the products are available. Timing: On the 19th of January an important meeting takes place with Tesco, for this meeting we need a convincing presentation. 15 January is the deadline, the mock ups and the products need then to be ready.
€529 Silver package
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
gijs.kakebeeke collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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