Reef Culture got their new product packaging by running a design contest:
*Brief Update* Reef Culture product packaging design
Check out Reef Culture's Product packaging contest…
Animal & Pet
We run a business that offers products and equipment for propagation of marine coral. The company ethos is sustainability and saving coral reefs - so we provide the equipment and show people how to grow coral for marine tanks instead of them being harvested out of the ocean. We export to about 20 countries. The target audience is pretty much anyone that is involved in reef keeping, from universities and schools or the public an organisations involved in conservation/
What's your vision?
*Brief UPDATE* -------------- Having seen some of the entries and researching packaging further, what appeals to us in a more minimalist packaging design. I have uploaded various designs, that while are not necessarily part of our industry, catch our eye design wise. We especially like like the multi coloured abstract coral seekers logo and feel something similar could work on a white background as a focal point. ------------------- Our core product is called a 'Frag plug' and can be seen here: http://shop.reefculture.co.uk/product-category/frag-plugs/ Here is a link to some tutorials we have done in a magazine. They may give you some ideas. http://reefculture.co.uk/tutorials/ More retail stores and wholesale customers are starting to stock these frag plugs and we are looking to offer improved packaging. The idea is to use standup pouches that the customer can either stand or hang on shelves. This is basically what the pouch will look like. http://thriveaquatics.com/plugs/plugs-small.html This is the important part. We DO NOT want our company name on the packaging. I know this sounds counter intuitive, but our customers want to sell these products without the reference to our company. They essentially want them sold as their own in house product, hence the 'neutral branding' We do not have any definitive ideas - but have found that various tones of blue combine with white have a nice 'ocean feel' to it. However, feel free to use any colours. The pouch colour will be white, but you can use any colour background as it will be printed on The back of the packaging will have some general instructions as well as a bar code on. In the bottom right on the front we would like an area where we can add quantities or variations of size.
Let your imagination run wild :)
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Reef Culture collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Aputski is a fantastic designer. Very talented, very responsive, and very willing and able to make the changes necessary until the design is perfect. Intend to work with again.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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