We are wanting to update our packaging look with a consistent cohesive
look that uses color changes to show the difference in protein
products and candy/chocolate products. We are also wanting to explore
the possibility of adding a device to convey our use. Being situated
in the diabetic/weight loss area , we thought that using a scale or
waist measuring tape or something like this might give us more brand
identity and better recognition to what our products do. Our customer
base is mostly female between the ages of 25-50.
We have the following product lines:
1. Protein Bars
2. Protein Shake Powders
3. Solid Chocolate Bars
4. Chocolate Covered Caramels
5. Chocolate Bars with Fillings
Our current logo uses the chocolate syrup look and we would like to
stay with this. Those wanting to submit a packaging design should make
sure that a color change from confection to protein is used and that
color would remain constant throughout its respective confection
products and protein products.
We want one Cookies n Cream Protein Bar box and one Solid Chocolate
Bar box. Die lines are provided below along with product shots and an
example of a blank box. Also included is a picture of our two current
boxes for these items. The last image is of a few of the products we
are bringing under the same brand and would like to eventually create
a look for.
We're looking for a package that is easily recognized on a grocery
store shelf that presents our messaging clearly to inform consumers
why we are different and why they should try our products.
The top 5 points to make on the packaging are:
2. Lowest Glycemic Impact
3. Calorie count
4. Net Carb count