shapeup2002 got their new product packaging by running a design contest:
Bottle design for Premium Mezcal Brand
Check out shapeup2002's Product packaging contest…
Food & Drink
Other color requirements
open to creative color variations or single use of color and foils.
Description of the product
Mezcal is a distilled alcoholic beverage made from any type of agave. Our Victorioso Mezcal is artisanally hand made in Oaxaca, Mexico, the capital of Mezcal production. The origin of this drink has a myth. It is said that a lightning bolt struck an agave plant, cooking and opening it, releasing its juice. For this reason, the liquid is called the "elixir of the gods". The agave was one of the most sacred plants in pre-Spanish Mexico, and had a privileged position in religious rituals, mythology and the economy. Name "Victorioso" translates to English as victorious or triumphant. Similar to the brand’s name, our mezcal drink is potent, unique, authentic, and spirited. The Victorioso Mezcal brings together the mystical and the classic, with a protected ritual carried into modernity. Our mezcal is the spirit of life, the drink of the gods. Every drop of Victorioso personifies the struggle to keep the Mexican tradition alive. Victorioso is a story of resilience, of deserving better, of the Zapotec legacy we want to share.
Description of the product target audience
Target Market: Millennial consumers. Mezcal vendors are catering primarily to this large demographic consumer base as the consumption of tequila and mezcal is maximum among this consumer segment. The US has large millennial consumer base and this encourages vendors to expand their geographical presence and increase their consumer base in this country which is supporting the mezcal market growth.
Bottle Artwork Elements: Please see attached file "Concept Bottle ", a rough mockup of the bottle with the elements that must be present on the front, this is only a rough sketch. Use of Foil, Embossing, Spot Gloss UV, Die Cut is allowed for all elements. 1. Victorioso Name should be embossed glass on the side edge. See https://www.behance.net/gallery/78396467/STEKLOFF-VODKA for reference. 2. Logo: The capital V logo should be ornamentally designed with heritage elements of Zapotec culture, representing intriguing, magical, regal look. Use your artistic expertise to make it unique. See attached tattoo examples but DO NOT copy. 3. Victorioso Mezcal Artisanal (position the words accordingly with the bottle shape and space) 4. Espadin (type of mezcal) Scientific name of agave (small font under Espadin): Angustifolia 5. Bottom Label Required Content: - 100% Agave - 750 ml (minimum font- 3mm) - 45% Alc. Vol. (same as Volume) - DENOMINACIÓN DE ORIGEN PROTEGIDA (All capital letters, minimum font 3mm) - Producto de Mexico - Oaxaca
What to avoid
Stock imagery, cliche, avoid copying other brands designs and logos.
See attached file "Victorioso Bottle Dimensions".
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
shapeup2002 collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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