Bold Pain Relief Cream to stand out from the crowd (Minimalist?)

Medical & Pharmaceutical

Medcosa

medcosa.com

Pain Relief Cream.

A bottle of cream that contains Lidocaine and Menthol. You place some of the cream on any body part that is in pain and it numbs the nerves, making the area feel numb. It's called a topical pain reliever.

25-50 year olds, who shop on Amazon.com

I am creating a pain relief cream for the USA marketplace, with a view to compete with Aspercreme, who are a global leader in the 'Pain Relief' over the counter market. The product contains Lidocaine and Menthol. It's very strong and very effective. The problem that I have is that my brand is not well known, so in order to break into the market I want it to stand out. You can see from my attached designs that I've already tried a 'Cards Against Humanity' style. This works well and it really draws the eye, but it doesn't feel like something that I would trust to put on my skin. The job that I'm looking for is for someone to edit and improve my existing design. The target is for the product to be: Trustworthy Modern Stand out from the crowd It's a tough brief!

The pain relief cream can be used for about 100 different purposes, so we can't use an image of someone holding their head, or a particular body part because it would put some people off. For example if we showed someone with a headache, then someone who wants our cream for a bite wound would not buy it. So we can't be specific about what type of pain it is there to resolve.

It's a standard box, the wireframe is attached here (in PDF). It is around 13cm tall, 3cm deep and 6.5cm wide. There is also a bottle that goes with it, you are not required to design the bottle but you can see from my mockups how it will be displayed.