daren_mesrobian got their new product packaging by running a design contest:
Best Raisins Ever - package design for PREMIUM raisins
Check out daren_mesrobian's Product packaging contest…
Food & Drink
Other color requirements
The grapes are a rich purple/almost black color. But that color doesn't necessarily have to be incorporated into the design. But if you are playing off of the grape/raisin color, it should be dark purple as opposed green.
Best. Raisins. Ever. The name can be with or without periods. There is no logo needed, but the name should blend in with the styling of the package. Very similar to how the potato bag design was done. Feel free to email me with any questions on this part..
Description of the product
We make a "premium" raisin that is unlike any other raisin that exists. It isn’t premium because it is a special color, or because it is the biggest raisin out there. It is premium because it does everything right. It’s black. It's plump. It’s not sticky. And it’s not too sweet. Nearly everybody that tries the raisin immediately remarks it was the best raisin they've ever had. Or that they HATE raisins, but didn't actually mind these. Either way - it's a win! The raisin itself is a black seedless grape called the Maroo. These are from my family's vineyard in California. We may be the last vineyard left with these grapes planted. It is traditionally an eating grape, but we've found these grapes make PHENOMENAL raisins. We dehydrate the raisins instead of sun drying them to keep them at the perfect moisture, and then we give them just a bit of sunflower oil to give them an unmistakable sheen that also allows your hand to run through the raisins like they are marbles! A friend of mine is selling these raisins on Amazon. Please see their site for pictures and read their reviews: https://www.amazon.com/Raisins-Anthonys-Extra-Large-Gluten/dp/B01G5RZNH6
Description of the product target audience
1. We’re trying to “convince” consumers that their expectation of a “raisin” as a boring, un-trendy, smashed, dry, sticky, overly-sweet snack is wrong. 2. We’re trying to convince consumers to buy/try a product they don’t think they want or need. 3. We’re trying to “create” a category that doesn’t exist: a premium raisin. The CURRENT customer is probably either a parent of a school-age child (e.g. the little SunMaid snack packs), or somebody using it as an ingredient (e.g. cookies). I want to target consumers in their 20-40s that would eat it as a nutritious snack. It's like those Pringles commercials - you can't eat just one. Because it's not SOO sweet, you end up eating WAY too many. The design needs convey WHY a consumer should try these raisins. It needs to pique their curiosity enough to try something they weren’t even looking to buy.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
daren_mesrobian collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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