Bella's Broth needs packaging to go
brasier.leonie needed a new product packaging design and created a contest on 99designs.
A winner was selected from 37 designs submitted by 12 freelance designers.
Some of the designers who made it happen
How brasier.leonie started their product packaging journey
Package type
Design inspiration
What colors do you want to see in your design?
What industry do you think your business is most related to?
Company name
Back to Basics Pet Food Australia Pty Ltd
Existing website
Not available yet - will be Bellasbroth.com.au - and .com and nz
Product name
Bella's Broth
Description of the product
All natural, free range chicken broth for cats. Emphasis on integrity of ingredients and wellness benefits for companion animals. All Australian ingredients. % of proceeds of sale of product benefit companion animal rescue charities.
Description of the product target audience
Appealing to "fur parents" most likely female middle aged, cashed up. Care about pets as family members - want the best for them. Have $ but not time to prepare quality wellness products for pets. Inner city/suburbs - similar demographic who would take their dogs to day care.
Style attributes
Design needs
Retortable flexible pouches - two quantities 300ml and 500ml.
Pack dimensions the same:
14cm x 22cm
Design will be lithographed on pouch before filling
What to avoid
Avoid Pink, Red and yellow - these are competitor colours.
Package dimensions
14cm x 22cm
Attachments
Silver package
Free features
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Guaranteed
Deliverables
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