brasier.leonie needed a new product packaging design and created a contest on 99designs.
A winner was selected from 37 designs submitted by 12 freelance designers.
Back to Basics Pet Food Australia Pty Ltd
Not available yet - will be Bellasbroth.com.au - and .com and nz
Bella's Broth
All natural, free range chicken broth for cats. Emphasis on integrity of ingredients and wellness benefits for companion animals. All Australian ingredients. % of proceeds of sale of product benefit companion animal rescue charities.
Appealing to "fur parents" most likely female middle aged, cashed up. Care about pets as family members - want the best for them. Have $ but not time to prepare quality wellness products for pets. Inner city/suburbs - similar demographic who would take their dogs to day care.
Retortable flexible pouches - two quantities 300ml and 500ml.
Pack dimensions the same:
14cm x 22cm
Design will be lithographed on pouch before filling
Avoid Pink, Red and yellow - these are competitor colours.
14cm x 22cm