Designer understood exactly what changes we wanted.
GREAT communication on project!
How rohan y started their product packaging journey
Who are you known as?
What industry do you think your business is most related to?
Cosmetics & Beauty
Tell us a bit about who you are and the people you reach
range of baby skin care products with organic and natural ingredients - ie hair shampoo, moisturiser, diaper cream, bubble bath.
Company Name: NewLabs
Product Name ie NewLabs Gentle Shampoo
the packaging concept should both engage the child - ie animals images and vibrant colours, BUT also can stand out on the shelf as a credible brand [not a novelty product]. The category is wellness for babies - and this aspect is important to parents purchasing such products
What inspires you and how do you envision the design for your business?
a new brand and packaging concept that both engages the child - ie animals images and vibrant colours [note the animals should be a more rounded look not square or abstract style], BUT also can stand out on the shelf as a credible brand [not a novelty product]. fonts should be clear, the brands values and key ingredients should be obvious so they can be clearly identified by the consumer while comparing against other brands. fonts should be clear, the brands values and key ingredients should be obvious so they can be clearly identified by the consumer while comparing against other brands.
The name 'new labs' should be a secondary feature of the design as the design should be conveying the message to the consumer very clearly what the product is:
Baby - Gentle Shampoo
Baby - Gentle Bath and Body Wash
Baby - Soothing Diaper Cream
Baby - Caring Moisturiser
Baby - Bubble Bath
Baby - Nourishing Body Lotion
Baby - Relaxing Massage Ritual
The design should show a 'grounded and established' look and portray a quality product that draws in the consumer by its visual appeal and brand information. The brand uses organic and natural ingredients therefore sterile designs of established brands will not appeal to the market but also very eco/green designs are too narrow and will alienate too many consumers. all animal images must be original and not clip art or subject to copyright or stock images