How lawrence.dunn started their product packaging journey
Who are you known as?
HiLife Health and Beauty
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We produce and market products under the health and beauty umbrella, in this instance we are making and marketing baby formula.
What inspires you and how do you envision the design for your business?
We are going with a very Aussie esk angle for baby formula tin
Illustration of baby, mick Dundee hat cork dangling – tie me kangaroo down etc etc etc
- Name: Oz Bub.
- Australia theme.
- Make it cute and fun
- Illustration/ caricature of the bub (photo attached) to be the main focus. - make the baby look adorable and as much like the picture as possible - baby must be wearing a cork hat and a little crocodile hunter outfit similar to Steve Irwin / Steve Irwin's son/ Crocodile Dundee.
- Cute Australian animals can be incorporated into the design or in the background, perhaps the Ozzie flag/ Southern cross / Ozzie landmarks - up to designers - creative freedom permitted as to what else to include to represent the Ozzie theme. or just the bub, up to designer.
- Target Market: Chinese buyers/ mums & dads of babies