Doug Sandstedt got their new product packaging by running a design contest:
Antioxidant Juice and Chocolate Packaging
Check out Doug Sandstedt's Product packaging contest…
Food & Drink
Orenda International, LLC is a health and nutrition company with a variety of products, from sprays to vitamins and cosmetics. We are looking to redesign the packaging for two of our products, which feature a berry with enormous antioxidant capacities, the Aronia Berry. The first product is a Juice, which features the Aronia berry blended with an additional 15 antioxidant juices. This product is called “Oki – The Original Aronia Juice Blend”. The second product is an Antioxidant chocolate made from raw, unprocessed Cacao, and Aronia Powder. This product is called “Oki Chocolate”.
What's your vision?
We have two different products to design and we want them to carry some similar design elements since they make up our ‘family’ of Aronia products. OKI JUICE LABEL: 1. Dieline (Oki_Sleeve_Template) – This will wrap around the bottle (see LaVie1, LaVie2). The middle square is the center panel, and the red lines are the ‘horizon’ as the label goes out of sight around the bottle. 2. Bottom of Center Panel – “32 fl oz – 946 mL” 3. Product Name – “OKI – The Original Aronia Juice Blend” ‘OKI’ should be prominent over ‘The Original Aronia Juice Blend’ 4. On One Side Panel – Put the Nutrition Facts and Ingredients. (Take them from the file “OldOkiLabel.pdf”, and change servings per container to 32)..Under this put the text… “We recommend one (1) to two (2) ounces twice daily for optimum results. Shake well before using. Do not use if product appears to be tampered with or safety seal is broken. Refrigerate after opening. You may notice a slight difference in taste and/or color due to seasonal variations, which in no way affect purity and/or efficacy of the product.” 5. On the other Side Panel – Put the text… “Okī delivers exactly what you want from a superfood beverage: antioxidants and phytonutrients to support your health, and rich refreshing flavor. Experience the power of the original aronia juice blend! 6. We would like the look of this label to suggest ‘fresh’, ‘healthy’, ‘crisp’ and ‘modern’…think this http://xfycn.en.alibaba.com/productshowimg/348993961-210392478/fruit_juice_bottle_PVC_printed_label.html 7. We like fruit photos, so try using some of the ones in the file Aronia.zip. OKI CHOCOLATE BOX 1. Dieline (Oki_Chocolate_Die-Line) – This is a box with a Front Panel with an opening for dispensing, a back panel, 2 side panels, and a top and bottom. 2. Bottom of Front Panel – Needs to say “30 Pieces” under the opening. 3. Product Name – “Oki Chocolate – The Original Aronia Chocolate” 4. On One Side Panel – Put the Nutrition Facts and Ingredients. (Take them from the file “Choki-NuFacts-2ol”). 5. On the other Side Panel – Put the text… “Pure chocolate contains intense concentrations of flavanols and antioxidants, delivering a host of health benefits. But not all chocolates are created equal. Chokī is made with the richest, dark Belgian chocolate, and is 70% cacao, unalkalized, dairy-free, filler-free, and guilt-free. The tiny aronia berry is packed with anthocyanins and proanthocyanidins that provide healthful, natural support to the body. In Chokī, the tart flavor of aronia blends with luscious dark chocolate to create a treat that you can savor without guilt. So give in. “ 6. We would like the look of this Oki Chocolate Box to suggest ‘fresh’, ‘healthy’, ‘crisp’ and ‘modern’…and reflect a similar train of thought as the Oki Label. The Front and back panels should employ striking visuals. ~ Some pictures for both are contained in Aronia.zip, and Chocolate.jpg. Also consider these chocolate images : http://www.istockphoto.com/stock-ph…st=f32130d http://www.istockphoto.com/stock-photo-20904536-chocolate.php?st=f32130d http://www.istockphoto.com/stock-photo-14476873-chocolate-chunks-and-vanilla-beans.php?st=4a995e0
$499 Silver package
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Doug Sandstedt collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
The designer was very responsive and able to gift multiple options for me to hone in on the final idea. My design has received a lot of positive feedback from my potential readers, and I am more than satisfied with the result. I would definitely work with the designer on another project!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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