franciscoleytongubler got their new product packaging by running a design contest:
Adapt and enhance our current label to a smaller bottle
Check out franciscoleytongubler's Product packaging contest…
Food & Drink
Our company produces cold-pressed juices. Please check our Instagram account: instagram.com/livingjuice_cl
What's your vision?
Intro: We have 2 lines of products. 1 is a 16oz line currently comprising 7 recipes. 2 is a 12oz line currently comprising 5 recipes. Both bottles are cylindrical, the only difference is size. ------ We have a new design for the 16oz line, which is attached. Now we need an adaptation for that design for the 12oz line. ------ Both lines should look similar, but with enough differences between each other, so people can immediate relate them as part of the same brand but at the same time differentiate them not only by size. ------- As you can see on the attached new design for the 16oz line, it is a fully transparent label (background colors are simulations of the juice color so as to test color contrasting) that goes around the whole bottle. The design for the 12oz should follow those same patterns (MUST BE MOSTLY TRANSPARENT TOO), but the use of the color white as background in part of it is highly recommended. The brand logo must always be upon a white background. ----------- Our current big label has 3 blocks of info: - front (logo, juice name, ingredients, other stuff) - general info (some info about cold-pressed juices) - nutritional info These 3 blocks must be in the new label too. ---------- Fonts must be the same. ----------- Measurements: 11 cms height 17.6 cms width ---------- Please design for 5 juice colors: - orange (juice name is SHINE) - green (juice name is PURITY) - orange/yellow (juice name is IMMUNITY) - yellow (juice name is FIX) - red (juice name is FUEL) You can use the same contrasting colors than the ones used for the 16oz design since they relate with these juice colors. ----------- Please use for sketching purposes the same information for the blocks contained on the 16oz labels.
Please, don't propose a fully new design. The objective is an adaptation of the existing 16oz design to a 12oz design with some changes that must come from your creativity. Please focus your energy on that only, not in creating a brand-new packaging. The winner design will be the one with better details, since I expect that most should look quite similar. UPDATE: Please don't waste your time sending resized versions of current design (I've already deleted 3 design proposals that did this). I can do that myself. If you're not willing to put a lot of effort and talent on this work, it won't be awarded. Thanks.
$1,000 Custom package
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
franciscoleytongubler collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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