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How zoroshahbazyan started their product label journey
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Food & Drink
Description of the product
Zvart is a hand made vodka from Grapes. Production method is based on own unique house secret recipe which has been passing from one generation to another. Zvart vodka is twice distilled from premium Armenian grapes and is filtered with coal fillers. Milk is used for the destination process and no artificial supplements is used during the production. Our family has been using this method of vodka production for more then four decades for our own usage.
Description of the product target audience
People who appreciate good quality fruit vodka, will love Zvart vodka. I see this kind of house made vodka more consumed in restaurants and at homes rather then in bars or clubs.
Zvart is the name of my grandmother who has been producing vodka for quite many years for our family. We decided to name the vodka after her her. I attached her photo in front of the distillation equipment which she used couple of years ago when we were distilling vodka for our family.
My idea was to edit/transform her picture into kind of hand painted picture and to place it on the background of the label (or in the middle). The label should give an impression that this an handcrafted product utilizing traditional methods. Maybe some creative way of showing grapes on the label would highlight the fact that it is a product form grapes.
The label must contain "Product of Armenia" "50% vol." "500 ml". Normally this inputs are on the bottom of the label.
I would like to have "Զվարթ խաղողի օղի" text on the label as well, which is in Armenian and means "Zvart Grape Vodka".
I attached a vodka label from Armenia, which was my inspiration for my ideas. Please, take a look and suggest some of your unique ideas.
I was thinking to have "Hand made from fine armenian grapes" on the label too, to highlight the hand crafted factor.
If you have any other ideas how to make this label stand out among others without utilizing my grandmother's photos, you are highly encourages to share your ideas/label examples.
These are just my thoughts and i am sure you have much more experience and better ideas for such label.
I appreciate your efforts and time.
Thank you in advance.
P.S:The bottle which is going to be used is attached.
Update: 20.11.2018: Please also submit a draft design of the label design which should contain certain text and the product associated bar code and be positioned on the back of the bottle.
What to avoid
no, the designers are free to be creative.
The label will have 80 mm length and 120 mm height (these inputs are flexible and can be changes if needed)