INOW got their new product label by running a design contest:
Young aspiring well-being brand is looking for product label and a long-term design partner
Check out INOW's Product label contest…
Spa & Esthetics
Other color requirements
Looking for elegant and but premium colour schemes.
Brandname is "PIURE" Essentials, the message is "PURE"
Various product names e.g. 1. OPC grape seed extract, 2. Magnesium, 3. Vitamin C, and many more
Description of the product
Food supplements supporting health and well-being (no fitness). The label shall be applicable to a broad range of products such as e.g. OPC grape seed extract, Magnesium, Vitamin C, etc.
Description of the product target audience
Target group are health-conscious people seeking to improve their well-being.
A template for a supplements label is needed for packaging like cans or “Pharmacy glasses” (brown color). The label will include information on the ingredients (please use placeholders and prepare for an adaptation by us). In addition a similar design for the outer packaging (made of paper) would be appreciated. Fonts used in the logo are: Audrey and Montserrat. Further info: Front: Use any simple clean style you prefer but fitting and well and harmonic integrating the logo provided Placeholder for: Product name, e.g. OPC grape seed extract, Vitamin C, etc. (please consider: should work with longer and shorter product names as well) Placeholder for: Filling volume, e.g. 60 capsules Placeholder for: Certifications like organic, vegan or cruelty free, etc. (can be placed on the backside as well – where it fits best) Back 1: Placeholder for: Recommended consumption / usage instructions Placeholder for: Product information Placeholder for: Company name, Street, City, and Website Placeholder for: Best before, and Batch number Placeholder for: Estimated or “e” symbol (EU Directive 76/211/EEC), and Nominal quantity in grams Placeholder for: EAN code Back 2: Placeholder for: List of ingredients Placeholder for: Nutrional information table
What to avoid
No striking images. The design shall be clean, balanced and pure. Light illustrations appearing to be in the background could be an idea. We are open-minded but do not look for overloaded or too playful designs. Even though the logo is in gold, we are not looking for a direction of "metalic colours" but more into a clean, light, elegant design - being for premium products.
No definite measurements yet, proportions could be 6x18cm.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
INOW collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
The Better Way Co.
Dharmesh has been really great to work with. We had a basic concept and he was able to turn it into something greater than we even thought could be possible. He's been proactive and helped us to understand why certain elements would make more sense than others, which is amazing when you don't have any design experience like us.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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