DR. ALC got their new product label by running a design contest:
WTF! - Impressive Label Design Wanted! You for our Anti Hangover Drink. *GUARANTEED*
Check out DR. ALC's Product label contest…
Food & Drink
“Better should have had a DR. ALC.” >> DR. ALC is the brand you will think of when waking up with a bad headache after partying all night. Be part of our Anti Hangover Story. Design the label for our newly developed Anti Hangover Drink.
What's your vision?
We are looking for a one-piece label that will be attached to small, brown bottles. These bottles will be sold on music festivals, in night-clubs, bars and retailers. Motto: Medical The challenge: Redefinition of “medical”; a hip medical look Target customers: European party-goers aged 16 to 30 Your design should be eye-catching and communicate luxury. Bottle: 100 ml, brown color (we will offer glass 46,1 x 104,8 mm & PE version 45 x 99 mm) Cap: Plastic or aluminum, Different colors to choose from. You can design the cap even though the cap cannot be printed for the first production batches. Label: 140 x 50 mm, 4-color print on white, glossy paper sticker. The label is divided 50/50 into front and back. The front must contain, (explanation in brackets): - DR. ALC (Product name) - Anti Hangover Drink (REVISED BRIEF!) - Mit 60 mg Curcuma-Extrakt. (Contains 60 mg of Turmeric-Extract) - Pfandfrei. (No deposit bottle, necessary in Germany) - Image, e.g. an illustration of a turmeric root – be creative! The back must contain (all as attached, some are placeholders but in correct size, we will change later): - Company Information - Barcode - Product Introduction - Ingredients - Nutrition Facts - Warnings - Content (“99 ml ℮”, must be at least 3 mm high based on letter “x”) Attached Files: Bottle Pics, Cap Pics, Layout idea incl. content for back, Nutrition Facts sheet
This is a brand new product, there are no existing labels or logos. Content Winner must handover: 1. Unlocked and layered vector files, EPS or AI format (AI preferred). 2. Font names and fonts created for the label. In case a purchase is necessary, please mention. 3. Jpeg color palette showing all colors used in the label and their CMYK, RGB, HEX and if used PMS numbers. One final comment: We put a lot of efforts into our company and products and wish to cooperate with people similarly passionate about their work. We expect original designs and plan to copyright the work. As our Anti Hangover Drink is the first product in a line, we will contact the winning designer for future products, product displays, leaflets and web design. Your design will incorporate the look of all future designs. THANK YOU!
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
DR. ALC collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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