We are requiring two similar labels for launching into the Chinese market. The wines are all product of Australia.
The Nugan Estate 3rd Generation will be for entry / lower level wines, and the Nugan Estate Stompers will be for a more premium range. There will be red and white varieties under both of these labels.
Description of the product target audience
Chinese middle and upper class.
We are looking at launching this wine brand in China. The name of the brands will be ‘Nugan Estate 3rd Generation’ and 'Nugan Estate Stompers', it will for both red and white wines.
The labels needs to look elegant and clean and it should be very font driven. Although both labels will not need to be identical, they need to be recognisable as belonging to the same 'family' of wines.
The labels needs to stand out on a crowded shelf and be very easily noticed from 4-5 feet away. Please put all your designs either by themselves or if you put it on a bottle please use a traditional claret bottle for the red labels, and a chardonnay bottle for the white labels.
We will require two versions of each each label, one with colours predominantly lighter and greener for the white varieties, and a darker / red label for the red varieties.
We are certainly open to a variety of designs or label treatments to stand out including foils, embosses or other textural ideas. We are not interested in vineyard imagery.
What to avoid
Vineyard Imagery and please no Chinese font. We want all fonts in English.