VeronikaL got their new product label by running a design contest:
A winery with a strong character is looking for redesigned wine labels
Check out VeronikaL's Product label contest…
Food & Drink
Description of the product
It is the passion for the unique terroir of the Eisenberg in southern Burgenland that drives Edgar Brutler and Markus Bach. On this idiosyncratic mountain with its old vines in steep locations grow grapes with a special character. Wild and unspoilt and sometimes frighteningly stubborn. But it is precisely this strength of character that appeals to Edgar Brutler and Markus Bach. Together with their understanding of the production of wine, they create drops that are tasty but don't follow fashion. Groszer Wein stands for ecological agriculture. Because we are firmly convinced that organically cultivated vineyards bring more harmonious wines to the glass. Our approach to winemaking sounds simple: As little as possible, as much as necessary - and with a lot of gut feeling. On the one hand, this means that we consciously avoid some oenological aids. Our wines have to get along with what the vineyard has given them. On the other hand, we trust in our senses. We don't read the grapes when they have reached a certain level of sugar, but when we personally like them. Sounds romantic and simple, but it isn't. This requires a lot of experience and foresight. The time of harvest is one of the most important factors for the later taste of the wine. That is why we regularly go through each vineyard very carefully and taste the grapes in various places in order to get the feeling for the right time. In the cellar, careful handling of the grapes is essential. In Groszer Wein, grapes are not pumped. That is why we lift a lot, tilt and, if there is no other way, shovel. There are details that seem to make little or no difference on their own. But a lot of small details make a big difference. In the end, we want to bring wines into the bottle that do not require any critical analysis, but rather that create a good feeling through their good taste. The same good feeling we have when creating. Love for our craft that can be tasted in the glass
Description of the product target audience
Wine lovers who like wine to have character.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
VeronikaL collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
our target group are female and male, between 40 und 60 years, looking for labels
Our wine is suitable for all ages - we put value on the fact that our wine can be drunk every day by every age group. Ta
> female 70% male 30% > 30-50 years > median net household income > pleasure-oriented