Wineage got their new product label by running a design contest:
We need a new wine label that is unique and catches the eye to both men and women
Check out Wineage's Product label contest…
Food & Drink
Description of the product
We’re Wineage. Our wines are the newest and most uniquely organic and best tasting wines in our area. All wine drinkers will appreciate and enjoy our wine.
Description of the product target audience
Both male and female. Over 21-50. Southern California. Income levels: college kids to high income levels.
We’d like to see our “Wineage” name with a simplistic (yet inviting) design that elicits a feel good time. On the front label it would have the name, a design specific to that varietal, the year and type of wine varietal. On the back label there would be a description and three little bears on the bottom right hand corner of that description. Our mission is to create naturally expressive wine that can be enjoyed by all at a reasonable cost. Designs we have entertained (which should have no influence on design creation) -bold plain font with stick figures -cursive font with wine barrels and wine glasses
What to avoid
We would like to avoid any gaudy or overly busy designs. We feel that less is more.
Dimensions have to work within the scope of a traditional wine bottle (or wine label).
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Wineage collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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