Paul Daley got their new product label by running a design contest:
WINE LABEL - STAND OUT DESIGN
Check out Paul Daley's Product label contest…
Food & Drink
FEATHER & BONE
NOM DE PLUME House Wine
Description of the product
Nom De Plume This is the house wine of the company called Feather & Bone Shiraz Feather & Bone is a Butchers, Deli and Restaurant all in one BUTCHERS • DELI • PRODUCE Feather & Bone blends contemporary functionality with traditional values brushed metal butcher’s lights and nostalgic subway tiles pay homage to a mid-century neighbourhood shopping experience when customers had a personal relationship with their local grocer. Trained butchers offer up expert advice on food preparation, and knowledgeable store assistants make friendly recommendations on everything, from pickles and preserves to seasonal cheeses and fresh ingredients.
Description of the product target audience
Customers in restaurants This is our House wine Red
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Paul Daley collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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(Gender equal) Asian American College students in Los Angeles/West Coast.
~60% high spending, demanding, appreciate quality, have espresso machine/brewing equipment at home, not necessarily need