cschwendimant got their new product label by running a design contest:
New wine label for southern wine cellar
Check out cschwendimant's Product label contest…
Food & Drink
Other color requirements
Lucky Arrow Cellars
Description of the product
Various varieties of red wines. Grapes sourced from around the world but inspired by experiences in Hill Country Texas and South Carolina.
Description of the product target audience
Middle income wine consumers...product price range from $15-$30 per bottle. Anticipate primary consumption by individuals and offered by restaurants in the south east from Virginia to Texas.
Wine label, indifferent if red along the bottle or perpendicular. Initial concept COULD use the Palmetto Tree with gorget (aka crescent moon), Star of Texas, etc. No requirement for an arrow...but could incorporate one for luck, friendship, and love. Traditional or more eclectic lettering such as you would see in Austin, TX or Asheville, NC is accepted as well. Differentiation is key. Would want to engrave corks with a simplified version. I think simpler is better.
What to avoid
Avoid a design that consumers won't remember. ; ) Do not infringe or confuse with Lucky Arrow Retreat in Dripping Springs, TX. We are NOT related.
Standard 750ml Bordeaux still bottle.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
cschwendimant collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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