belindax got their new product label by running a design contest:
Wine Label Refresh
Check out belindax's Product label contest…
Food & Drink
Description of the product
Sophisticated, cool climate range of wines from winery located in Australia's Victorian Alps, featuring Pinot Gris, Riesling, Chardonnay, Cabernet Merlot, Shiraz. Good value premium wine.
Description of the product target audience
Wine drinkers, 30+. Will range nationally.
We need to refresh this front wine label and move away from the dark blue. Open to suggestions for colour but it needs to look premium - will retail approx $15-20 but needs to look like a $30 bottle. Open to use of foil, metallic ink & embossing embellishments. Needs to have shelf presence and stand out amongst many others in its category. The vine/leaves image can be removed, potentially use another illustration in it's place. Label needs to be 114mm high by 70mm wide to fit a claret bottle. Silver and black screw cap as per attached bottle shots. Would prefer a similar layout to the current label but also open to suggestions. Mandatories for front label: 1. The words "GAPSTED WINES" at top. 2. The brand "Valley Selection" 3. The variety eg "Pinot Gris" 4. The vintage eg "2018" 5. The GI eg "King Valley" 6. Volume "750ml" 7. "Wine of Australia" See here for wine label inspiration board - not necessarily colours more so the finishes and feel of the labels https://pin.it/5yn7ngphatthy2
What to avoid
The current dark blue colour. No stock images
114m high x 70 wide
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
belindax collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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