Healdsburg Ranches is a wine brand featuring 3 different varietals : Cabernet Sauvignon, Chardonnay (slightly oaked) and Zinfandel. Everyday wines made by locals for locals, full flavored, well balanced, appeal to a customer who recognizes quality while seeking value.
Description of the product target audience
Wine drinkers - american man / woman - 21 to 68 years old - mainly caucasian - Buying location : wine store / grocery store / tasting room
Update of the curent design, enhancing it, we are seek more an evolution than a revolution. It should have a certain Ranch / Vineyard feel, something that connect to the land, the vineyard. More traditional than modern.
Wine is subject to a certain number of regulations, in order to keep things simple for the begining we will only focus on the front label. Information mandatory on this front label : brand name, appelation (California Coastal), varietal, vintage (2016).
Information optional : 750ml, 14.5% Alc. By Vol.
When the front label will be designed, we will forward the information for the back label.
What to avoid
Avoid too modern design, it should have a touch of modernity but feel traditionnal and connected to the roots of what a fram/ranch/vineyard is.
check the maximum label panel size on the glass drawing. Cab and Zin use the mold #2906 and chardonnay the mold#2107