Sonia is simply the best in her field. Thank you Sonia... can't wait until our next project!
Highly recommended if you want a clear and minimaliste design language.
Excellent designer. He brought my concept to visual life.
How pgelinas started their product label journey
Iconic image + Essential copy. Beautiful, simple, confident, memorable. It only works though because of the intense attention to detail, and great use of raised printing + top notch paper stock.
Iconic image + Essential copy, great use of raised printing, eyecatching color, nice use of serif + sans serif
BEST REFERENCE. GREAT iconic image, highly memorable, clearly well crafted. Also- perfect example of 'range' concept -- same but different - easy to understand that they are varieties of the same brand -- this is V IMPORTANT
BEST REFERENCE. "Range" Concept is key for us (plus, super-memorable main graphic)
Great paper, great embossed lettering - love the raised glossy red lettering, story telling. This feels like a classic product.
What colors do you want to see in your design?
Other color requirements
This will be a series of 5 wines, so it needs to 'range' across the different styles (check the references above).
Please note the capsule options in the PDF attached!! These cannot be changed!!
Note — all 5 wines are Red, details below:
What industry do you think your business is most related to?
Food & Drink
Description of the product
Andante is a carefully sourced selection of high quality red wines from Chile. Three levels of Fanciness are available: Varietal, Reserva, and Gran Reserva.
All Red Wines. We want the package to be memorable — and believe that the strategy of 'strong central image' with essential text below seems to work quite well.
We have considered a 'butterfly' as the memorable image (like Barefoot or Yellowtail), but are not 100% attached to that.
We feel strongly that an icon is good!
Description of the product target audience
Very mainstream, age 25-45, in a bar or restaurant, middle and upper middle class.
Front and Rear labels for a line of high quality Chilean wines called "Andante". Andante is available in a total of 5 types, across three levels of increasing "fanciness" -- Varietals (Entry Level): 1) Merlot 2) Cabernet Sauvignon. Reserva (High Level): 3) Carmenere/Syrah 4) Cabernet Sauvignon. Gran Reserva (Highest Level): 5) Cabernet Sauvignon.
What to avoid
Non original graphics. The 'capsule' will have to look like the ones in the attached PDF.