Bec-Hardy-Wines got their new product label by running a design contest:
Wine label design for Nature
Check out Bec-Hardy-Wines's Product label contest…
Food & Drink
Bec Hardy Wines
Nature Foundation McLaren Vale Shiraz 2019 40th Anniversary
Description of the product
Bec Hardy Wines is producing a wine for Nature Foundation to celebrate it being founded 40 years ago. $3 from every bottle sold will be donated to Nature Foundation. Nature Foundation is the main branding on this wine, the Bec Hardy logo is not the focus of this wine.
Description of the product target audience
Wine drinkers, especially those who are interested in nature and the environment.
A front and back label that describes Nature Foundation and what it does (helping the environment in South Australia). https://www.naturefoundation.org.au/ Please ensure the label fits a Premium Burgundy bottle (OI30105) using this website: https://sizemeup.com.au/calculate/ I had a play and came up with one myself but not quite happy with it, but it gives you an idea of the sort of thing I had in mind. I have attached this also.
What to avoid
Very happy to use images, however these must be of properties owned by the Nature Foundation. Photos attached.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Bec-Hardy-Wines collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Practically anyone seeking better health
Gender : M,F Age : 25-60 Income Level : Affluent/Higher-earning
This is a retail product and will be bought and used by people of all ages between 18-65.