Many years ago we successfully launched 3 wines in Wisconsin, and we
wish to refresh the current design. We hope to modernize and improve
the appearance of this line of wines. We hope to expand the customer
base to 28-48 years old. These wines are distributed into 3
surrounding states, and represent an opportunity for our winery to
distribute to a larger area, and continue to enter major cities in the
We want to unify these wines in their own series, where we will
eventually add more blended wines to this line, made in this style.
You are free to design anything appropriate for a wine label. We no
longer want to use cartoon characters, or critters to represent these
wines (old labels attached). Our wines are unique, fruity, refreshing
and the colorful label should reflect this idea.
Please create a label series that is colorful and eye-catching for
these non-traditional blended fruit wines.
Here are the 3 wines:
Sunset Splash – A carefree sweet tropical white wine bursting with
pineapple, apple, mango and citrus.
Plum Loco – A boisterous blend of plum and cherry wines with a kick
Chaos Red – An edgy, five wine blend, a whirlwind of red wine
Here are the requirements:
1. We need you to use our "Door Peninsula Winery" logo at the top of
the labels (logo wedge attached), the logo can be in any color.
2. We would like all of our wine labels look like they are from the
same winery, we are attempting to strengthen and unify our brand.
Therefore, we have a series of fruit wine labels (attached) where you
may use some elements from these labels.
3. The labels will be applied to short neck bottles (see attached
blank bottles). Yellow cap for Sunset Splash, Burgundy cap for Plum
Loco, and Red cap is Chaos Red.
4. There should be an element of the design that can be modified to
differentiate each wine. The element to be modified can be the same
for all three wines or the element can be different to fit the
personality of each wine. The use of color is encouraged to
differentiate each wine.
5. The label shape for this series of wines is your imagination.
6. This project primary focus is the front label; do not design a
back label, not needed.