Although we are principally looking for labels for Bordeaux bottle styles the specific design will need to be customised for each variety. The successful designer will be awarded continuity of work following this first engagement as our business evolves and we launch new varieties.
The varieties we intend to launch with are as follows: Montepulciano, Graciano, Saperavi, Carmenere, Primitivo, Lagrein, Dolcetto, Sagrantino, Sangiovese, Barbera, Mencia, Nero d'Avola, Negro Amaro, Aglianico.
Although we have not yet developed a Logo, we have chosen the name Dell'uva as it means "vine grape" in latin languages. We envisage that from bottle to bottle from variety to variety the Dell'uva Brand will remain consistent in a prominent place on the bottle.
In terms of "Copy" we need to have the following words on the bottle
1. the Brand "Dell'uva"
2. the Variety say "Montepulciano"
3. the region "Barossa"
4. the year which for this vintage will be "2012"
5. We have a tag line which reads "excellence from the ground up" which could be included on the label but we will leave this to the discretion of the creative designer.
To exemplify the term "Elegant Simplicity" I believe that apple products are designed with this principle. That is minimalistic in shape and use of colours. More is less.
Good examples of premium designs appear on the link:
We believe the palette of colours used should that imply richness, sophistication and premium brand value
Typically in Australia it is usual to print the alcoholic content and the volume of the bottle contents on a back label, which is not part of this contest
The size of the label is up to the discretion of each designer but assuming portrait format on a Bordeaux bottle the size should not exceed 80mm wide by 160mm high.