lachlan.aire got their new product label by running a design contest:
We need wine label concepts that will 'Rise Up' above the rest on the shelf
Check out lachlan.aire's Product label contest…
Food & Drink
Rise Up 2017 Shiraz, Langhorne Creek
Description of the product
FABAL Wines are looking to develop a range of 'Rise Up' wines that would be attractive to the Chinese market. Please note that we do not want the label to say 'FABAL Wines' on the front, or have the FABAL logo. This could be either a modern or traditional designed label - both will work for this market. The wine is a good quality Shiraz with tastes of black fruits, plum and dark chocolate. It is a good wine to have with food, such as steak.
Description of the product target audience
The target market is professional men in China who are 30-50 and looking to better understand and appreciate wine. They appreciate wine as a status symbol and how it has the ability to 'rise up' a person's reputation.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
lachlan.aire collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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