pwaltof got their new product label by running a design contest:
Wine Label Challenge: Insouciance, Fun, Frivolity but in context to natural wine making & farming.
Check out pwaltof's Product label contest…
Food & Drink
Other color requirements
We will have a white wine and a red with the same label. So a lighter color pale yellow (maybe pale green, but yellow is best) and a red. Other than that neutral color.
Avant-Garde Wine & Spirits
Description of the product
These are two wines from Chile, that are elegant in flavor profile but simple and pure versions of the varietals. They are farmed and vinified naturally, by virtually one man so we want them to represent his work, but they also will need to appeal to the NYC market. https://www.rawwine.com/the-wine/what-is-natural-wine/
Description of the product target audience
We sell to boutique-y wine stores in NYC as well as sell to some of the best restaurants in the country. This wine will be more of a glass pour item. The price will be reasonable. The label will need to be acceptable for culinary restaurant bar counters.
Our concept, especially as we are slowly coming out of the heaviness of Covid, is light hearted. Frivolity/relaxed/insouciance. Party/Fun, Winemaker/Charm. We like the simple yet contemplative country feel of the two wine labels we've included. We also love the idea of the two friends walking arm-in-arm enjoying life. The poster is just the original of the two friends (they are in the backround). The rest of the poster is a bit too dressy, high society for what we are hoping for....
What to avoid
We are not looking for anything frilly. Nothing ornate. I would encourage them to stay to simple but cool design (not too hipster but can border on that, grounded, farmer, comfortable, honorable.
4"h X 4.5"w approximately. The name of the Producer "Ronald Vera" and the name of the varietal, "Moscatel" (white) or "Cinsault" (red) must be 2mm in height.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
pwaltof collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our customers typically skew female - though we would like to keep our packaging unisex. Ages between 25-and 55. They a
Males, ages 25-45, located in urban/city, with high-income
The product should appeal to United States urban consumers seeking to shift to a Mediterranean diet, as well as those cu
wine drinkers and those who enjoy food and wine
Our target audience would be millennials. People who are not wine connoisseurs per say but are conscious of what goes in
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2 days ago | 9 min read