Chilean wine, several varietals. We are targeting the Asian and European markets.
Description of the product target audience
Targeting 25-70 yr olds, male and female, mid+ income level. Someone who can afford a USD15-50 bottle of wine. The persona likes gifting wine and treating herself to a bottle on a regular basis. Its sophisticated, minimalistic, perceives value/price in the product.
Not a particular style in mind. Ideally a clean label, distinguishable from other products in the shelf, with an expensive look, minimalistic yet inviting. The buys takes price in gifting the bottle, its a luxury item.
What to avoid
Overloading the label.
Dimensions for a 750ml wine bottle. Front and back