helloA8u got their new product label by running a design contest:
Wine label for the Asian market
Check out helloA8u's Product label contest…
Food & Drink
G&O Global Trading
Description of the product
Chilean wine, several varietals. We are targeting the Asian and European markets.
Description of the product target audience
Targeting 25-70 yr olds, male and female, mid+ income level. Someone who can afford a USD15-50 bottle of wine. The persona likes gifting wine and treating herself to a bottle on a regular basis. Its sophisticated, minimalistic, perceives value/price in the product.
Not a particular style in mind. Ideally a clean label, distinguishable from other products in the shelf, with an expensive look, minimalistic yet inviting. The buys takes price in gifting the bottle, its a luxury item.
What to avoid
Overloading the label.
Dimensions for a 750ml wine bottle. Front and back
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
helloA8u collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Vladan was the winner of our contest, and we continued to work with him 1-1. He is outstanding to work with. We had NUMEROUS revisions over the course of two weeks, and he completed each one and was extremely responsive. Cannot recommend highly enough.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Young adults aged 21-35. Who are fun and like to party.
Men/Women Athletes Mothers & Children
Predominantly males aged 25-44, based in the local neighbourhood where the Brewery resides (South Perth, WA). Average in
~60% high spending, demanding, appreciate quality, have espresso machine/brewing equipment at home, not necessarily need
Women 20-40 usually buy, the taste will be for everyone.