Howard84 got their new product label by running a design contest:
New Whiskey Label for California's hottest distillery
Check out Howard84's Product label contest…
Food & Drink
Three Rivers Rye Whiskey
Description of the product
Three Rivers is a smooth, luxury American Whiskey made in California. It has chocolate, coffee and caramel toffee notes, and a rich amber color. It is a high-end, expensive liquor.
Description of the product target audience
Our target customer is a male 35 to 60. Likes good whiskey, good food, wines, and life's finer things. Market is self confident, wealthy, educated, aspiring, status conscious.
We are looking for great Front and back labels for a whiskey bottle. Help us create a powerful and memorable brand identity for our new Three Rivers Rye Whiskey Details: The Front Label needs to include the product name/product type: Three Rivers Rye Whiskey The front label should have our brand name: CALI Distillery The bottom of the front label needs to include the bottle size and alcohol percentage: 750ml 45% Alc/Vol The back label needs to have the government alcohol warning in letters at least 3mm tall: GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems. - (the words "GOVERNMENT WARNING: " must be in bold, capitalized.) The back label also needs the words: Produced and Bottled by CALI Distillery, Gardena, CA 90249 The back label will have two paragraphs of text (we will add this week) The back label must have the UPC code at least 3/4 inch tall. It should have the two kosher certification marks on the bottom of the back label, near the UPC code.
What to avoid
graffiti style, over-bright colors, no sports images, no smoking,
We will upload a bottle image.
Every design category has flexible pricing for all budgets. Product label starts at $299.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Howard84 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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