We are launching a new brand of our private label water. This brand will be called "LEGACY BRAND" and it is part of our new, green initiative. What we are looking for are labels for our new aluminum bottles. The contents of these bottles is electrolyte enhanced water.
Description of the product target audience
We want the same people who are attracted to "Pathwater", "Boxed Water is Better" and "Ever and Ever" water to be attracted to these products. Anyone can use them- but we are trying to target people excited about the "green" aspect of reusable, aluminum bottles.
We want a label that is eye catching, clean, modern and interesting. I will attach photos of bottles we have been attracted to, as well as include a photo of "water wings" that we have painted on our building- perhaps that can serve as inspiration but it is not a necessity to include.
The label itself could be cool if it was white, to have the font and design stand out.
What to avoid
We don't want too much verbiage or excessive designs. I think simple and "environmentally green" inspired would be the key words.
The bottle is a 16 oz can. You can have a design anywhere within the bottle. We are now interested in having some sort of design brought up to the neck of the bottle to have it more visually appealing and balanced. I will attach a rendering of our bottle.