This product is dehydrated/dried fruit from imperfect/ugly/surplus fruits that are perfectly good but would otherwise go to waste. The product is part of an individual delivery pack that includes juices and local snacks.
We'd like to continue working with the designer who wins this competition for future projects ideally.
Description of the product target audience
Our customers are on-the-go San Francisco millennials and young professionals. They are professional but fun. They care about the environment and are outdoorsy. They tend to purchase locally, when possible.
We are looking for a clean label that reflects our fun brand image. The label should be black and white and space to change ingredients. WHITE BACKGROUND PLZ :). The label will go onto a pack of dried fruit and should reflect the cleanliness and quirkiness of the ingredients. We differentiate ourselves from other dried fruit brands by making our products out of ugly fruits. The label should photograph well and it should be clear what it is. Check out our website http://www.drinkuglyjuice.com for fonts and styles and our instagram @drinkuglyjuice for product examples. It needs to say: "store in a cool, dry place" and "produced in a facility that also processes tree nuts". On the sticker, there should be a small piece that says "A product of Ugly Juice", with our logo or just our logo lettering (amatic SC) included.