cpetroff got their new product label by running a design contest:
WANTED: Special Label for a Special Sauce
Check out cpetroff's Product label contest…
Food & Drink
Other color requirements
We are very open to color suggestions. We have no set brand requirement at this point.
Barrio Food Group, LLC
Primary: Carne Asada Secondary: Marinade Del Mar (should be used in a smaller font and under the primary)
Description of the product
We are bottling an authentic carne asada marinade. We would like the words "Carne Asada" to be prominent on the label. We would also like a small sketch/graphic of of some sort on the label. The first version of the marinade we are bringing to the market is the type that is often found along the coastal cities in Mexico. It is citrus based.cWe are using a 12oz bottle. It has an 8 inch circumference and the diameter of the bottle is 2.5 inches. Ideally we would like the label to be 2.5 inches tall and 8 inches long.
Description of the product target audience
Our demographic is truly a mixed bag. Initial data shows our largest target audience is the non-Hispanic consumer. MSRP is going to be $5-6 per jar. Being an ethnic food product, we would love the label to be very clean, have some level of Mexican nostalgia, but not overly boring like most food labels or overly trendy like several of the new products. We would like something as simple as a wine label, with the fisherman sketch/graphic along with all necessary food packaging info.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
cpetroff collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Young adults with a medium income level. We are located in the Atlanta, Georgia area.
Women 20-40 usually buy, the taste will be for everyone.
Modern vikings fans Male 25 - 50yo (usually with beard) Income: $50,000 - $100,000 USA
People that love sauce. People that love to cook and eat. Foodies or people that want a high-quality sauce.
Plant-based / Vegans are primary current users. Consumer need states include: - Midweek meal - 'I want to make a simple