murphylaselle got their new product label by running a design contest:
Vintage Rye Whiskey Label for Craft Distillery
Check out murphylaselle's Product label contest…
Food & Drink
Belle of Dayton Distillery
Sol. Rauh & Sons Rye Whiskey
Description of the product
Belle of Dayton distills spirits the old-fashioned way—with hard-work, ingenuity, and honest craftsmanship. The Belle of Dayton Rye Whiskey pays homage to that time and celebrates our American distilling heritage.
Description of the product target audience
Whiskey, cigar, wine, and luxury enthusiasts and collectors typically age 35-65 years old.
Rye whiskey label for front, back, and 'strip stamp'. Looking for vintage, hand-drawn label from @ the 1880s to 1920s look/ feel (actual bottle samples attached). Clarity of brand "Sol. Rauh & Sons" and "Rye Whiskey" is critical- but want it to look like an antique bottle with modern finishes (ie gold foil, subtle techniques).
What to avoid
Dimensions in included in files.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
murphylaselle collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Males (21-65), millenials in beach towns, bars across the USA and more
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.
21-45 year old male/female entry level wine drinkers it sells for 24 a bottle retail
College educated, 21-39, living in urban and suburban communities. Slightly more men than women