The product is a hair moisturizer for ethnic hair called 'strong hair food''
The label should clearly state "for both relaxed and natural hair" and can include "made with shea butter" and/or "made in Cape Town"
The hair butter
comes in different 4 flavors and I would like to see different colours for each. They are 1. Orange (colour orange), 2. grapefruit & lime (colour pink), 3. vanilla ( colour cream ) and 4. peppermint (colour green)
Description of the product target audience
The target market is middle class women aged 15 to 40 in South Africa
I want a label that stands out, with a lot of detail like a handwritten whisky label. I would like the logo to be understated compared to the product name e.g. "strong hair food" should be more visible than the logo. Basically I want a label that looks like a vintage whiskey label but with more colour.
The label needs to include ingredients:
raw shea butter
raw organic cocoa butter
white soft paraffin wax
What to avoid
Please avoid any organic, earthy, brown look/feel. Do not use food or hair stock images on the label.
Abstract art representations and pictograms are good to use. Avoid cursive font as we already have that in the logo. I like Didot type fonts
28cm long and 2.5cm wide. The label will be wrapped around the cosmetic jars. On the lid will be a stamp which is the logo.