gun 6 got their new product label by running a design contest:
UNIQUE AND DISTINCT LABEL FOR SMALL EXCLUSIVE WINECOOPERATIVE
Check out gun 6's Product label contest…
Food & Drink
On the steep slopes of the Mosel river in Germany, some of the world best wine yards are located. The region is called Mosel and the city is Kröv. The classic wine produced there called Naktarsch has lost quality within many years, even though the steep slopes is a perfect terroir for world class Riesling wine. Our wine is positioned as a modern style Riesling produced by a cooperative with 35 owners. It is called “Kein Nacktarsch” refering to its new and improved quality compared to the decreasing quality many wine makers have done the last decades. Our wine has a spectacular taste of acidity, minerality and slate. The wine is both elegant and rebellious since it is produced as a nontraditional combination for the Kröv city. A new take on the traditional wine from this particular area in Germany produced for export to Denmark. The wine is sold in Denmark targeted towards modern urban quality oriented men and women with passion for wine and food.
What's your vision?
We need a label set for the harvest year 2015. We are looking for a set with front and back label sized and a stamp for the side of the cork top. The layout should be simple, be modern, stylish, minimalistic. We love good creative ideas that captures the elegance and uniqueness of our concept. Strong graphical design, interesting ideas and illustrations are vey welcome. It is important to us that it still clearly indicates that is wine and you are welcome to use symbols like the shape/outline of the region, grapes or other symbols that tells a wine or our story and emphasizes high class wine. You are welcome to use colours that matches a dark green bottle. The names of all the owners of the cooperative is always part of the label and a heritage we would like to keep. You are free to choose the placing on either front or back label. Sizes on label Front (W*H) 70 mm * 102 mm Back (W*H) 70 mm * 102 mm The size of the label can change in case of the right creative execution. Top cork size (W*H) 35 mm * 20 mm Must haves The name “Kein Nacktarsch” The harvest year “2015” The grape “Riesling” The type “Spätlese Steffensberg” The names on cooperative owners “Weichardt, Grann, Kofoed, Basbøll, Bregnballe & Bragh, Sibilitz, Kielgast, Perret-Gentil & Bergh, Godiksen, Andersen & Brink, Melgaard & Svenningsen, Drejsig, Jensen, Palm, Parbo, Stald & Iwersen, Torpe, Kostrup & Svendsen, Bregnballe & Schmidt, Hofman-Bang, Iversen, Krabbe & Staal, Sigurd, J. Hansen, Troelsø, Solak, R. Mølbjerg, Lindberg, Bruus, Christensen & Bro-Jørgensen, Ibsen & Leth, Groth & Helle, Hansen, Kristensen, Nørremark” Bottle number with 3 digits (will be done in the printing) Alcohol 7,5% (min 4 mm) Vol 750 ml. (min 4 mm) erzeugerabfüllung “weingut christian klein / 54536 Kröv / Mosel” Contains sulfites Product of Germany a.p.nr. 2 588 775 06 12
ENCLOSED FOR REFERENCE Please find inspiration on these 2 moodboards: https://dk.pinterest.com/pernillesimmelk/wine-inspiration-labels/ & https://dk.pinterest.com/gunnvoer/wine-labels/ Bottle to layout Previous label for reference Please sign the NDA attached (stating that you are above the age of 18 and that you have only submitted your own work that you have full rights for)
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
gun 6 collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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