We like Rum got their new product label by running a design contest:
tropical Label Design for our premium Rum
Check out We like Rum's Product label contest…
Food & Drink
Description of the product
Hello, we are Ciguapa Rum, a startup from germany. We import premium Rum from Dominican Republic. We have 2 Rums with different ages, one is 8 years old and the other 21 years old. In this competition we need one label for our basic 8 year old rum, when we have choosen a winner, we want you to make us a second label for our 21 year old rum, which is mostly identical to the basic version, with a little focus on higher quality, in a 1-1 project. Our product is high quality and super delicious.
Description of the product target audience
People 18+, more men then woman.
Our Brand is called "Ciguapa", it is a myth from the dominican republic, a beautyful lady, but like a mermaid. You can google it for more information. So our Rum is also delicious and a beautyfull product. The label should focus on that lady and its beauty and the tropical feeling of the dominican republic, beaches, palms, good weather and a nice time, from that point we need to transfer this feeling to our rum and create a great label for our two rums. This is the bottle we use: https://www.kefla.de/produkte/art_162620300/notturno-700ml/ The dimensions of the Label should fit to the bottle. The label can be free form. You can find a data sheet attached. Max 10cm high, no direct print on the bottle. My first idea: (Feel free to show me your own ideas) A beautyfull face of a woman looking out of a bush, from where she is observing you, maybe giving you a wink. So the label is a head with leafs around it, like palm leafs. I will add photos. The style of the womans face should be typical for dominican republic/carribean woman. Maybe you add a small label over the cork of the bottle. The myth says she has feet which point in opposite directions, so we put that in a circle on the cork an do one leafe to the top, one to the bottom, which then stick to the bottle neck. It should be on the same layout for printing. The "Ciguapa Rum" (without age information) legally information, which needs to be on the label: 40% Vol. ; 0,7l ; bar/eancode: 4270000444920 ; Dominikanische Republik ; Vertieb: Weinhandlung Oellingrath Breite Str. 50 D-42369 Wuppertal ; We need source files in ai and a printready version as pdf. All legally information fonts need to be at least 4mm high. We need CMYK colours for printing. The safety distance for printing is 2mm with an outside distance of 2,5mm for cutting. I will add a photo.
What to avoid
No direct prints on bottles.
You got the size of the bottle, but the hight of the label should be max. 10 cm.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
We like Rum collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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