infoBIV got their new product label by running a design contest:
Trendy alcoholic beverage mix of wine and sparkling water
Check out infoBIV's Product label contest…
Food & Drink
Description of the product
Description of the product target audience
We need a label for an organic beverage. Mixture of wine and sparkling water. The beverage will mainly be sold in Germany. About us: we are all from "Ingelheim am Rhein" in the area "Mainz-Bingen" (city in Germany). In this region the most common alcoholic drink is wine&sparkling water (called "Schorle"). That's exactly the product, the label is used for. There is also a special glass to drink those "Schorle" (find picture attached, called "Mainzer Wein Stange"). This glass should be main part of the label. Important is that the glass gets some individuality not only a Glas. Therefore an idea would be a face onto the glass (even though we are looking for something more fancy and hip than the example) The product shall be called "Wilde Schorle". There are 2 different types of "Wilde Schorle". One mix of white wine and water and the other one is rosé wine and water. As we want to build something special and not only the glass as a part of the label, It should be individual but still it should be clear that it is a “Mainzer Stange”. The label should be trendy, hipster, fashion but easy. It should spread the feeling of freedom, zest for life and community. Target audience are young people (16-35), living in Germany, Mainz and surrounding areas.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
infoBIV collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Ksenia is a very engaged designer, she was very fast in her replies and worked hand in hand with us. I highly recommend her and definitely will contact her for further designs. Thank you very much, it was a pleasure to work with you together!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
good restaurants, bodegas, wine shops, middle aged customers with elevated demands, no supermarkets
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People interested in alternative medicine, natural products, holistic lifestyle - Female, 35, US, 45+/year
The wine is geared toward agri-tourists that visit our property to taste wines and enjoy the park-like setting in Northe
Please see the Brief attached
Adults 25+, Unisex The demographic is not particularly specific, it's a broad customer base.