benjamin.duthaler got their new product label by running a design contest:
Check out benjamin.duthaler's Product label contest…
Food & Drink
Description of the product
Our product is a liqueur. It should stand out on the bar shelf because of its appearance.
Description of the product target audience
Customers who like to consume exceptional alcoholic beverages.
I have a bit of a crazy idea in my head. I want my bottle to look like a torpedo. For the cap, I'm going to try to make something that looks like the end of a torpedo. Either a screw or something that looks like the end of a dart-arrow. The name of the product is "TORPEDO" - so this should be clearly visible on the bottle, as it is the product name. The brand name "MAZE" should not be on the bottle, it will be smaller on the description of the label where the percentages, barcode etc. are. So on the other side of the label since the lettering TORPEDO. What you can add is the logo (see appendix) - but it is not a must. If it fits in well somewhere I'm open for it. Concerning colours, type of lettering etc. I'm open for everything. But I think it can be multicolored. (see for example the picture of the torpedo in the appendix with three different colours and stripes) if it does not disturb the overall picture, you can also install "produced & bottled in Switzerland" - but if so, it should not be so obtrusive. Please contact me if you have any questions.
What to avoid
the torpedo should not present any violent darts - no indication of violence of any kind (no military colours, warlike signs etc.)
It`s a 70cl bottle. I would add the mass. For the design it should not be so important for now.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
benjamin.duthaler collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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