TAVI Nutrition got their new product label by running a design contest:
TAVI - Redesign 2 Labels for supplements targeted to women
Check out TAVI Nutrition's Product label contest…
Cosmetics & Beauty
Other color requirements
The text must be readable, hence a black font is needed for the small print and nutritional facts on the back of the label. Color can be used for the brand name (TAVI, vagtastic®, miss moody).
TAVI vagtastic® and TAVI miss moody
Description of the product
TAVI is a supplements brand especially for women. TAVI has two hero products: vagtastic®, a probiotic supplement that can support the vaginal flora and overall gut health, and miss moody, a herbal supplement that can help with mood swings and menstrual symptoms like PMS. Vagtastic® currently exits within supplements, but we aim to venture into different product categories (e.g. cremes) and the design should be applicable to other packaging/labels than the current bottle.
Description of the product target audience
Women who are modern, typical millennial, and have an interested in understanding their body and take care of their health. They value products that are vegan, made in Germany and have an overall “feel good” vibe.
Values to communicate: efficient, high quality, modern, but not clinical or pharmacy-like. Stylistic preferences: We want to redesign the current packaging (pictures attached). The new packaging should not be cluttered. We aim for a sophisticated and minimal design that is still fresh. The label should not contain any symbols other like a small icon for vegan, sugar free, gluten free (please see the current label for reference). No need to keep the # in front vagtastic® and missmoody. Colors: Ideally, we keep vagtastic® in muted pink tones since the relation to the vaginal flora is feminine. For miss moody, we are open for other suggestions of colors that appeal to the healing benefits. No blue or any icy colors to have a relatable look. The bottles are brown and the lid is silver; please consider this as you design the label (please see current product images).
What to avoid
The current font is Lato from Google; we like the stylistic direction of this font, but are open to other suggestion as long as the font is FREE. As we work with supplements, we must maintain a certain font size (please see current labels) and readability per law. The text on the packaging cannot change. The size of the labels cannot change from the current labels (attached). No use of stock imagery.
The dimensions should be the same as for the labels attached
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
TAVI Nutrition collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Children in the age of 4-12 years old. Parents will be sophisticated people with an average up to high income and they
Those that suffer from Eczema, Psoriasis and Severe Dry Skin and enjoy taking bathsb Middle - Upper Class Women & women
Women 25-55 natural hair, $35 -60K shop online, vegans, selfcare.
African American and culturally diverse women
This is 100% aimed towards kids, typically 13/14 and under.