Tequila D'Reyes got their new product label by running a design contest:
We need your talent for a new label of traditional Coffee Liquor from Mexico.
Check out Tequila D'Reyes's Product label contest…
Food & Drink
Viuda D' Reyes
Description of the product
We are Tequila D'Reyes, a company with more than 30 years of experience, our Hacienda is the second oldest Tequila distillery in the world(1840 at Tequila, Jalisco, Mexico). We are know by our quality using craft processes and obtaining a unique scent, body and taste in all our products (Tequila and Liquors).
Description of the product target audience
Our product is consumed by middle class men and women between 30-70 years old as a digestif after meals and cocktails.
We are hoping to use this design for our two best sellers in liquors: Coffee and Almond Liquor. Please work on the COFFEE one in the contest. We would like that you include a Crown somewhere in the label to keep an essence from our current design. (you could see in the images attached our current design) Feel free to add textures, metallic, foil printing or whatever to the label. (Just remember to specify at the end) Also feel free to suggest a Cap and/or a design for the neck of the bottle
What to avoid
The liquid in both products are very different, therefore, you should focus on a design where the liquid and the label don't get loose(Fades). We will not have a lot of flexibility with the dielines for cutting the label, so please keep that in mind.
We attached a picture of the technical features of the bottle, including measurements.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Tequila D'Reyes collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Adults 25+, Unisex The demographic is not particularly specific, it's a broad customer base.
Men who are wanting to reduce alcohol consumption. age 25-55, medium to high income.
We sell to boutique-y wine stores in NYC as well as sell to some of the best restaurants in the country. This wine will
Male and females all ages, California and New York area