benjamin.duthaler got their new product label by running a design contest:
Check out benjamin.duthaler's Product label contest…
Food & Drink
Description of the product
Swiss liqueur with apple, rhubarb and persimmon fruit (20% vol)
Description of the product target audience
Target group: Adults and youth, all income levels. Enjoy local and homegrown products.
Summary: The label is to show cartoon characters/cliparts of an apple, a rhubarb and a persimmon. The label is for a liqueur (alcohol) where apple, rhubarb and persimmon are the main ingredients. These three ingredients mentioned are important because they form the most important part of the label, so: Apple, rhubarb, persimmon fruit. The name of the liqueur "LÖLI" is not quite fixed, but is already quite in line with the concept. "Löli" in Swiss German means something like fool. But in a positive funny way. We say that to friends when they do something stupid. Löli" means someone who is fooling around. Both the name "Löli" and the name "Likör" (German word for liqueur) should be obvious. Since the drink is regional and Swiss, the label should reflect that. Example: I could imagine that the three friends (the three ingredients) are hiking together in the mountains. On one of the mountain peaks in the background you can see a Swiss flag, one of the three has a walking stick in his hand - just as a hint. The shape of the bottle will look like in the attachment, but you can also take another as a model - it will be a high 0.7L bottle, but even there flexible. Also the shape of the label leaves room for creativity ) - up to you. The back label I would also need. But this will be simple and should not be a big effort. So that would be it. I am always open to suggestions, ideas, etc. Just the three comic characters I have a bit stubborn in my head, otherwise I am flexible. Font, color etc. - open for everything. Sorry for all the text, I just wanted to make it as understandable as possible. If you have any questions, feel free to contact me. Best regards Benjamin Addition: - the three friends should look with their faces forward - that means they should look at the viewer - the characters should look gender neutral
What to avoid
The three friends have fun, it should be positive, funny and memorable. However, it should not be too ridiculous. And it is for a liqueur, so it should appeal to adults. It is a fine line, I hope you know what I mean, otherwise please ask.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
benjamin.duthaler collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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