Steelhead Cider needs a revamped label design

Food & Drink

We are a newer hard cider company located in the apple capitol of the world in Washington state. We make cider from our family orchard and other farms in the surrounding region. Apples are picked and pressed locally and fermented with very little intervention and no concentrates, colorings or artificial flavor additives. Currently we self-distribute within a 100 mile radius to local bars, restaurants and markets. We value a Pacific Northwest cultural image and attitude that exemplifies environmental awareness, outdoor sports, wildlife and supporting local. We like rock music and electronic festivals, refurnished camper trailers, fly fishing, skiing and river rafting, and so does the bulk of our consumers. Our target audience extends from the craft beer drinker who will try anything once, to a more resolute and refined cider enthusiast. The weekend warrior rock climber, to the fireside socialite sipper. This is the fine balance of the state of cider in our region. If we had to put a number on it, men and women aged 25-45 is our primary focus.

We are looking for a facelift in the overall design and image of our label. The main goal is to get a sleek and attractive bottle label that will look great on shelves and ultimately gain interest from local distributors. What we have now was a good start but we are ready to grow and we need your help to make our product really shine to its full potential. One thing we do really like is our logo. The head of the Steelhead fish is our namesake. Our mascot. It portrays a strong character element of local fish and wildlife and outdoor recreation (and is also our state fish). Our previous designer really nailed the angry/ugly expression. It could, however, use a little renovation for the sake of merchandising. Something that would really look well on shirts, hats, tap handles, and of course bottles. We do like the fly rod and hook too. If it can be incorporated as well, great. The font is something that must be changed. We will provide a couple examples of the fonts we really like, and we welcome anything you think may be a better fit. That being said, we wish to incorporate all those feelings you get from the Pacific Northwest into our overall label. Our town is nestled in an extremely unique biome. Our town rests on Lake Chelan, the 3rd deepest lake in the US. Ten miles to the West gets you into the massive Cascade Mountain range full of pines, moss, deer, bears and plenty of streams and rivers. Go ten miles East and you find yourself in sparse desert with sagebrush, coyotes, thistle and hawks. We host the Paragliding National Cup, annual hydroplane races, have world class kayaking, river rafting, skiing, fishing and hunting. You get the idea. It's adventurous, beautiful, and has a little bit of something for everybody. Just like our ciders. These are the sort of descriptors we think of when trying to get a picture of a theme for our cider. The words "Lake Chelan" is something we'd like featured on the front of our label, being a major tourist location and signifying a Local product. So to tell you a bit about our cider, we have 3 that we are looking for a design on now, and possibly two more within the next year. They are: Furious George Ginger, 6.9% "A wickedly smooth and balanced dry cider, complemented with notes of citrus and melon on the palate." Chimera Cherry Apple, 5.5% "Summer seasonal fruit made to last all year round. Semi-sweet, slightly sour, deeply rich and velvety with notes of plum and pomegranate." Peargatory, 5.5% "A sparlking and bright hard apple cider lightly sweetened with local Chelan pears and a touch of vanilla. Creamy and floral up front, Peargatory is an instant favorite. We have other wording to be printed on the bottles and can provide that later. Each label should be cohesive with the other in the sense that they look like they all came from the same Steelhead family. Each one is encouraged to be a bit unique and have its own color and quirks while still looking like it belongs with the other variety next to it on the shelf. A little bit of modern with a touch of classy nostalgia. Subtle hints of 80's retro and 1940's antique apple brands really hit close to home. Please do as you will with all the given information. We are very excited to revamp our label and can't wait to see what you come up with!

Here are a few images of our current logo, bottles and labels, including the original AI file. The purple label with the Dry cider is not going to be the same recipe, which is why we've omitted it from the design request for now. We've also provided some sample fonts that don't have to be exact but may serve as inspiration, as well as a few labels that we admire.

Every design category has flexible pricing for all budgets. Product label starts at $299.