jvm got their new product label by running a design contest:
STATE - ENERY DRINK (New label for a Zero sugar edition)
Check out jvm's Product label contest…
Food & Drink
Other color requirements
We are very keen on metallic colours. Also very interesting to maybe see silver or gold used somehow.
Description of the product
We are danish better-for-you energy drink, STATE. Delivering better products, branding and taste together with world class athletes.
Description of the product target audience
16-30 (unisex) consumers with an active lifestyle. STATE is a premium product in the category but not more expensive than premium market leaders.
We are danish better-for-you energy drink, STATE. We improved energy with complex carbohydrates securing a more stable blood glucose level than regular sugar for a longer lasting energy. We have ambassadors as Grand Slam Winner, Caroline Wozniacki and footballer, Christian Eriksen. We are now launching a new energy drink but with ZERO sugar - ZERO calories (our first one) And need help for a label solution to this edition. We would like to keep our 2 curves on the front of the label as we have now and the STATE ENERGY logo as it is now regarding font and size/position on the label. BUT we are looking for a new creative, sporty but still a bit fashionable/elegant/energetic look for this new edition. The colour of the label, colour of the logos, curves, zero, and background colours of the full label is flexible and we are very open to changes or new details as long as it looks very sporty, elegant and energy. -> But no dragons, fire etc (classic energy drinks) And no fruits to be used on the label. <- Wozniacki and Eriksen can also be used in design if wanted (pictures available in the dropbox link. (It is definitely not a must to use them just an opportunity) It is also possible to use the danish flag if it is interesting. Our target audience is approx. 16-30 years (unisex) with an active lifestyle. We would like the customers to perceive our product as healthier (than regular energy drinks) sporty, trendy, energetic (not too much) and timeless design. You can see our current 4 editions (dropbox link) The new zero edition will be with a transparent bottle and a white/cloudy colour (liquid) (see attached bottle without label in the dropbox link) The taste is a bit sporty/lemon but we do not know the name of the flavour yet. The label can be in all colours (also the label itself) (the label is a thick plastic material and not paper) and with 1 or maximum 2 metallic colours used on the label wherever you suggest and as many times you suggest as long as maximum 2 metallic colours are used. But you can choose as many colours needed which are not metallic besides from that - we love metallic and it would be amazing to maybe have some silver or gold integrated somehow if possible (but not a must). The background colour can be all colours, no colours or a transparent colour but not metallic background unfortunately. We prefer the ZERO communication in the middle where the flavour is (but are open for suggestions across curves or others and would also need ingredients in the bottom (Caffeine, Green Tea, Taurin, B+C+D+E vitamins and Magnesium and a place for the flavour and "Carbonated" but carbonated does not need very much attention. But it needs to be clear that this is a ZERO. The new edition will stand next to current editions on the shelfs, but we would like it to be a bit different - or at least obvious that this is a zero edition different from the others. But still timeless and sporty and matching current products. We are extremely excited and hope that our next design to hit all shelfs is from you! https://www.dropbox.com/sh/yfsc30imuid620f/AAAjurMjsSyVc4bWNP29F1pWa?dl=0 All the best
What to avoid
We do not want any animals or something like classic energydrinks (fire, sharks, etc etc) I believe the rest is clear in the above describtion. If use of stock images. If you would like to use athletes in the design (Wozniacki or Eriksen) pictures are in the below dropbox link: https://www.dropbox.com/sh/yfsc30imuid620f/AAAjurMjsSyVc4bWNP29F1pWa?dl=0 If this does not work please write us. (It is definitely not a must to use athletes, but an opportunity)
The dimensions are the same as the attached links/pictures. See "STATE NO layout" But we would like to see the design at the bottles also to be able to choose.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jvm collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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