Spirit Bottle
adsjmoore needed a new product label design and created a contest on 99designs.
A winner was selected from 54 designs submitted by 10 freelance designers.
Some of the designers who made it happen
How adsjmoore started their product label journey
Design inspiration
What colors do you want to see in your design?
Other color requirements
the provided crests/flag for portsea have either a yellow theme (portsea crest) or a red and blue theme (flag background) use either image and colour scheme and feel free to complement with your own ideas
What industry do you think your business is most related to?
Company name
Spirit and Co
Existing website
indicative only http://www.coburnsdistillery.com.au
Product name
Whisky Bottle Portsea
Description of the product
A bespoke labelled bottle of premium single malt whisky as a memento for graduates of the Australian Officer Cadet School Portsea which trained Australian Army Officers (and 10-15%) Asian/NZ officers.
Description of the product target audience
Graduates from Officer Cadet School Portsea Australia who are now aged between 50-80, mostly Anglo-Saxon males. Scattered throughout Australia now and mostly retired, likely affluent or comfortable.
Style attributes
Design needs
General Brief: We want your help to create a line of premium spirit (whisky, rum, gin etc) labels for bottles that celebrate a significant event like an anniversary, graduation, retirement, significant milestone, wedding, parties, anything. The winner will likely see repeat business to tailor further bottles for releases of spirits for various event themes and different clients.
• Specific Brief: This particular bottle design is a celebration and remembrance of Officer Cadet School Portsea (Australia) which was operating from 1952-1985. This establishment trained officer cadets to become Officers in the Australian Army but also trained overseas personnel from NZ, PNG, Singapore, Malaysia and others. The target market is firstly: the graduating alumni of that establishment - ages of alumni are 50-90 and are 95% male; and second target market is military or history enthusiasts. The spirit to be bottled is Australian Single Malt Whisky.
○ The label must be designed with the attached bottles in mind (one image has full whisky bottle look, other image is empty bottle. A further image is attached which outlines the constraints of the design (dimensions) that can be used on the bottle. Please use this to present a mock up design on the bottle and a stand alone image of the label.
○ Label must contain:
§ The Portsea crest
§ 1952-1985
§ The word "Portsea" (not including inverted commas)
Package dimensions
See file attached for height restrictions of label. See 4th attachment "coburns Scotty Plan" doc for dimensions. Label must not go above or below red lines
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