We need to redesign our current "La Chelo" label (see attachments). It´s too childish, noisy and over-coloured. The drawing is really bad made as well.
We are looking for something that is still feminine and has a strong Spanish flavour, but it needs to be cleaner, more attractive and the drawing needs to be much much better.
Compulsory elements of the label:
- An illustration of a Spanish woman. This woman can resemble a flamenco dancer, but it need to be clean, sophisticated, playful and subtle. You can draw the face of the woman with one or two complements maximum, like a rose, a Spanish fan, a "peineta"... Do not draw the woman with too many complements at once, we don´t want an overcomplicated/noisy label.
- "La Chelo" - this text needs to be integrated with the woman illustration, and the font needs to be visual, nice, playful and needs to have a Spanish flavour.
- I like the combination between red and white. You can have a white background, with the real woman drawing and some red elements (like a rose, red lips, Spanish fan, etc) which has a great contrast against the white background
- You can also try to keep the red label and try a woman silhouette, but this integration needs to be subtle, sensual and sophisticated, otherwise I will reject it.
This is the bottle that we will be using, different from our current one: https://goo.gl/hypw7m
- Tradition but rebel
You can see in the attachements some wine labels and designs that I like, for your inspiration and reference.
Vinos Divertidos team