kuehnelb got their new product label by running a design contest:
Something new on the market. Fruity and herby soft drinks.
Check out kuehnelb's Product label contest…
Food & Drink
Mark Skudlarek Robert Kühnel GbR
mark (the letters rk are bold)
Description of the product
Nice exotic fruity and lemon soft drinks.
Description of the product target audience
From young to old. Everyone can drink our product.
The bottle itself is a 0.33 longneck glas bottle. It would be nice to have a play of dark and shiny spots. We need a front and a back label for multiple tastes. We have 2 sorts of soft drinks. The first is a yuzu (japanese lemon) with kaffirleaf (color: lightyellow) and the second one is a black currant with jasmintea (light purple). frontside: Name of the product, the taste/fruit and a symbol. Size: Wide 83 x Length 102mm backside: 0.33 L (fillsize), EAN code, best-before-date (bbd), nutritional values, name of our company, our website, recipe, reusable symbol/text and the name of the product in small . Wide 88 x Length 102mm. Another goal would be work with the final designer on some new future projects in our company (like a company logo, corporate design and other label stuff,..).
What to avoid
it havent been given (like the symbol, name, etc.) or break the copyright of existing brands or companys
front: Wide 83 x Length 102mm back: Wide 88 x Length 102mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
kuehnelb collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I have been working with C@ke on several occasions, and she always delivers astonishing designs, and the communication is really swift.
I would highly recommend her!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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