We asked designers to help us make a beautiful countertop point of sale display. Eli came up with a very creative approach. More importantly, when we asked him to work with his idea, but change the imagery he was able to recreate an even nicer piece. Eli was easy to work with, easy to communicate with and very responsive.
How info CB6 started their product label journey
Who are you known as?
ConceptShen Nutritional Supplements Pty Ltd
What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
We have a range of practitioner only procducts. (i.e. can ONLY be prescribed by a naturopath, nutritionist, Doctor of Traditional Chinese Medicine) These products were formulated by a Doctor of Traditional Chinese Medicine so they are primarily based on Chinese herbs although we do marry a bit of nutritional science in there too. They are for fertility (both male and female) issues and for gynaecological conditions, so a very specific market. They are TGA regulated so product packaging must comply with this - be smart, clean and clinical but still interesting.
What inspires you and how do you envision the design for your business?
Labels please. Something nice and clean as I have already said above. Altogether they are about 13 products in the range but of course all the labels need to 'match.' I will be attaching a picture of the current labels... currently each product has a different colour - not really too attached to this although it can assist the practitioner when busy to actually grab the correct product off the shelves....
need this fairly fast so will be making a quick decision. Would best suit people who know TGA regulations, have done clinical designs like this. If you need assistance look at other practitioner only brands such as Metagenics, Biomedica, even Bioceuticals (although not strictly Practitioner only now) and also Eagle. Thanks and also please check the files attached. The ComnceptShenOriginal file shows what the original product labels where like. Then the file called ConceptShenNewer is what we have sort of changed too - the writing is more blocked plus the TGA did not like the pregnant belly. Then I have also attached a copy of our product manual. I do think the burgundy works well. I have also attached our logo. There would be other design work for the successful designer.