SamESN got their new product label by running a design contest:
Sleep Supplement Label Design for Global Sleep Brand
Check out SamESN's Product label contest…
Food & Drink
ESN Products - The brand is "SleepDreamz"
N/A Undertaking redesign
Description of the product
We're SleepDreamz and we provide products to help people sleep. 5-HTP is a food supplement that can help to relax and is taken as a sleeping aid/tablet.
Description of the product target audience
Adults 25+, Unisex The demographic is not particularly specific, it's a broad customer base.
We are looking to create a sleep supplements range that looks trustworthy and classy, whilst also standing out from the crowd. To help achieve this, we have decided to go for a blue bottle with a white lid, as most other sleep supplements on the market come in either black, white or brown bottles. Blues can also give off the feel of a more premium product when used correctly. Finally, the blue bottle and white lid combination also ties in nicely with our colour palette – blues, white, gold/yellow & silver/grey. What we now need is a label design to compliment this aesthetic direction. This is the first product of this product line and it is called 5-HTP. The focus of this project is of course to get this particular product label right, but we would also like you to have the foresight that the label concept could be easily applied to future products within this line. The product name will change each time depending on it’s supplement name e.g. 5-HTP, Melatonin, Chamomile etc etc The sides of the label are predominantly for safety warnings and nutritional information, which should be displayed neatly and clearly. We require one design element on one of the sides, which is a “Next Bottle FREE” stamp. We'd like you create this. Must include the following… Next Bottle FREE mysleepdreamz.com Subject to terms and conditions The front of the label is the main creative design element. It should be clean and minimalist in its look. The product name should be displayed clearly and be the main focus, alongside a subtle representation of "sleep". This representation of sleep can be in the form of using the word “sleep” itself, or using sleep/night sky patterns and backgrounds, OR incorporating both. The logo should also be on the front. To help you achieve the above, please find he following files attached: • SleepDreamz Brand Guide (Pages 10, 11, 13 & 29-34) - colour palette, fonts, packaging moodboard, • SleepDreamz logo and favicon in white (other colours available – please ask if needed) • Label size, layout and content • Nutritional Information Layout Example • FREE BOTTLE stamp examples • “Made in the UK”, “GMP Certified” & “Vegan and Vegetarian Friendly” graphics • FNSKU Barcode • “Nuvimi” Food Supplement Label examples – to help with sizing, spacing, bleed lines etc I just want to end with a simple summary: Remember, the overriding feeling the label must give off… is calming and relaxing. P.S. - Please follow the brand guide for inspiration, as there is a clear direction in there for you to build upon. P.P.S - Note, for this particular product line, we only want to use the “Poppins” font.
What to avoid
Childish sleep themes Cartoon style sleep themes
150mm x 70mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
SamESN collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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