We need a wine label for our Pinot Noir and our Chardonnay wines.
Our wines are made from fruit sourced in the Yarra Valley in Victoria Australia, one of Australia's premium cool climate wine regions. The area has a reputation for some of Australia's highest quality wines, it is surrounded by beautiful mountains and forest and is a region rich in produce and native forest.
The young winemakers of this region have worked around the world, they are forward thinking and making wines that are considered artisanal.
The winemaker is complex, niche, loves football (Soccer), post rock, guitar bands...think Mogwai, Sigur Ros, and late 70's early 80's British music-think factory records...never wears a suit or a tie (even at funerals).
We are targeting the Australian $30-$50 dollar/bottle purchaser so high end, the winemaker already has a reputation for being one of Australia's top 5 winemakers of Chardonnay so this is a foray into his own brand wine not for his employers.
This product will be hand sold mainly into restaurants, cafes, bars and direct sales. We are not interested in short term labels but one that will last the test of time, this is our retirement fund we want it to speak to the buyers and be something we are proud to display.
This product will get a lot of magazine and newspaper publicity because of the winemakers high profile, can you help us?
The winemaker's family history is proudly Scottish, but he's an Australian citizen, sense of humour appreciated...
The label will be called Applecross and the company is Bicknell FC we want to use the company name on the label.