remie.w got their new product label by running a design contest:
Simple, Bold, creative and innovative label design for our natural products
Check out remie.w's Product label contest…
Animal & Pet
PRESSED TO FRESH
PET ODOUR ELIMINATOR - Natural Orange Concentrate
Description of the product
Our product comes in a 250 ml bottle that I have attached in the brief, please use this bottle as the model for the label design to be put on as the bottle shape and size will remain the same. Our product uses the power of natural orange oil to eliminate bad odours caused by pets, our product mixes with water and then is used as a spray to cover areas of bad odour. We are 100% natural and use NO CHEMICALS, our product should be presented as both natural and powerful. Our company PRESSED TO FRESH are a company that find use cases for essential oils, for cleaning, deodorisers, insect repellents etc. We use essential oils as a clean and natural alternative to chemical based products. Even though our products are natural we still want them to come across as strong and powerful!
Description of the product target audience
Anyone who has a pet, but likely 18+ because they are usually people responsible for cleaning up houses.
This project is going to be the first of many, who ever wins this contest we would like to use long term as we are going to have multiple products released under the same brand that will all require labels. Please consider that all of the future labels we need will have to fit the same design as the brand will be the same, so please make a design that is transferable across multiple products. Before I describe what we like please read this - We want a new and innovative design, please be creative, we do not want the same label we currently have but better, we want a completely different design, a design that is stylistic, simple, personal and loud. Some key words for our brand - Essential oils, natural, fresh, smells good, earth/organic. I have attached photos of our current label called "Current label" and the photograph of the actual product called "Current Orange Product". As you can see the logo is different, we have a new logo now and really want the label to fit the style of this logo so the whole label works together. We want a design that is very bold but also simple, we are a company that use only essential oils to create products such as pet deodorisers, car deodorisers, pet calming spray, insect repellent and many others. We want the label to communicate 3 things primary. 1. THE BRAND 2. The USE CASE - for this design the use case will be for pets odours as it is a pet deodoriser, you can see from our current label that we have used a silhouette of a cat and a dog to communicate that it is a product related to pets. Please do not just copy this directly, we want something innovative, you can convey this message how ever you want. 3. WHAT THE PRODUCT CONTAINS - for this design the contents will be orange oil, we need the label to obviously convey that the contents is orange oil. As you can see in the design we are currently using there are pictures of oranges to show the customer what it contains. But again, please do not just copy what we have, there are many ways to convey Orange, please be creative and make your design unique. One of our favourite product label designs is from MILK UP, I have attached several pictures of this, the reason we like this is because it is simple, bold and powerful, it is a brand that you would remember if you saw it. It is unique but does not complicate the label with too many features. Obviously this product is consumable so it looks slightly different, our product is not to be consumed. But we like how they use a simple pattern of cows to communicate milk and this works across all of their different colours and flavours. You could possibly do something similar but instead of looking like milk making it look like oil. The second example we like is ORIGINAL SOURCE, this packaging is another very simple and basic design but it communicates the look of Essential natural oils and smells. They use the oil contents for each specific design, as in for the lemon soap they use a big lemon graphic, it is very powerful message so the customer instantly knows what the product contains. We think original source communicates the brand really well, they are using natural smells from fruits and plants to create a product for the home. We like how their graphics are simple and stylistic. The design does NOT have to have a graphic design like this, but it could be nice. The third label we like is ECOVER, whilst this is a relatively simple brand, we like how there are three infographics in the middle of the label that communicate the use and contents, and then you can see that this graphic drips down into what looks like a pool of oil. As our company is focused on essential oils we like the idea of the label having the flowing or dripping of oil / liquid as a component of the label. Having oil as a component of the label makes it really obvious what our products are made from. In terms of the copy with all of the warnings and instructions, please do not worry about filling the text in for now, please just have a space that we can see where we can put text and a bar code.
What to avoid
Please DO NOT use our current label design as a base for what you create, we want a completely NEW design. Even though we are an essential oil based company, our products are NOT for aromatherapy, so we do NOT want to look like NEALS YARD or TISSERAND or any product like that.
LABEL DIMENSIONS - 17.5cm Width - 8cm Height
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
remie.w collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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